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Pru Life UK's new agency workspace wins the Flexible Workspace Initiative of the Year award

Leading life insurer Pru Life UK, through the company The Instant Group, was awarded the Flexible Workspace Initiative of the Year - Philippines in the Real Estate Asia Awards 2022 for building an agile and dynamic workplace for its agency force, PRUHouse.

The Real Estate Asia Awards honors the most innovative real estate developments in the Asia Pacific that stand out in the market. Launched in March this year, PRUHouse was recognized for its uniqueness and innovation, effectiveness and impact, and dynamism.

“The Company’s move of having more practical, conducive and flexible workspaces instead of the traditional agency offices allows it to focus on fulfilling the needs of its members. This progressive approach to the workplace helps Pru Life UK stay at the top and attract great Gen Z and millennial talent. PRUHouse combines comfort and aesthetics that help inspire its young workforce to get the most out of life,” said Pru Life UK President and Chief Executive Officer Eng Teng Wong.

Built with The Instant Group, a specialist in independent flexible workspace solutions, Pru Life UK’s new 2,600 sqm office can accommodate up to 2,000 agents and features amphitheater, huddle rooms, meet pods and a full-service offering café operated by a leading Philippine community coffee brand.

“We are grateful that PRUHouse is being recognized for its first of many branches. This initiative is intentionally designed with input from financial advisors to reinforce our support that covers various workstyles (remote or hybrid) with safety, comfort, creativity, collaboration, and productivity in mind,” said Wong.

In 2020, the Company was the first insurance company to operate remotely with nearly 100% work-from-home capability at the height of the pandemic. Now, with return to office and hybrid setup becoming the trend, the insurer was again ahead in introducing a new inclusive environment to empower its financial advisors and move away from multiple traditional agency offices across the country.

With the first branch in Ortigas, Pasig City, this new workplace allows flexibility that fits the agile and dynamic workforce of the Company. Simulating a hybrid work setup, each branch will have their dedicated days and hours of access to PRUHouse for social and business huddles, branch events, and even client meetings.

The Instant Group Chief Executive Officer Tim Rodber said, “It’s an honor to share this award with Pru Life UK as well as the mission of creating customized workplaces that fit the modern ways of working. The future of work is changing but the workplace will always be about people.”

Pru Life UK has continued to retain its top industry ranking with the country’s biggest agency force of around 35,000 licensed agents in the frontline.

“With PRUHouse, we also aim to attract young agents, especially Gen Z across the country to further expand our workforce. Our agents, together with our physical and digital assets, are vital in helping many more Filipinos get the most out of life,” said Wong.

The Company is set to break ground for the next two PRUHouses in Metro Manila and Cebu.

Know more about Pru Life UK and its career opportunities at https://www.prulifeuk.com.ph/.