Pru Life UK establishes AI and Data Analytics Center for digital transformation

Leading life insurer Pru Life UK has established the AI and Data Analytics Center to accelerate its digital transformation with the use of cutting-edge technologies such as artificial intelligence (AI) and data analytics.

The virtual center is designed to drive the integration of advanced technology solutions within Pru Life UK’s business to enhance its delivery of value-added products and services to customers and the public. It also helps facilitate collaboration among its internal functions and external stakeholders, such as the regulators and business partners.

Pru Life UK President and CEO Antonio “Jumbing” De Rosas believes harnessing technologies such as AI and data analytics not only prepares the company and its growing workforce to be future-ready, but also helps advance digital health in the Philippines.

“In addition to enhancing efficiency of our operations and building a smart business, the AI and Data Analytics Center will help deepen public understanding of how new technologies can deliver timely solutions to address the country’s pressing health issues. With the center, we will analyze available data and draw insights on public health as we develop and review our customer-focused strategies,” says De Rosas.

Pru Life UK has been advocating for the development of mobile health services in the Philippines, even before the onset of the COVID-19 pandemic.

In November last year, Pru Life UK commissioned Quisumbing Torres, one of the country’s leading advisory firms, to release a whitepaper titled “Mobile Digital Health in the Philippines”. The paper examined the readiness of mobile health solutions under the country’s regulatory environment.  In July this year, Pru Life UK launched the health dialogue series called “Healthscape PH”, which facilitated discussions among experts from various sectors on how to enhance access to affordable and quality healthcare services.

This year, Pru Life UK launched a holistic health management app called Pulse, empowering users to proactively manage their health and lifestyle through AI-powered tools, real-time health information, and other value-added resources.

Pru Life UK has recently become the newest member of Analytics Association of the Philippines (AAP), an industry association that aims to lead and drive the application and evolution of data analytics, among other technologies in the Philippines.

“We are pleased to welcome Pru Life UK to our growing team. We are confident our partnership will pave the way for more meaningful collaboration within the industry as we seek to grow our country’s capabilities around big data and analytics,” says AAP President Colin Christie.

AAP is a key partner of Pru Life UK in raising public awareness of analytics and strengthening its engagement with its customers, regulators, and other stakeholders.

The launch of the AI and Data Analytics Center is in line with Pru Life UK’s ambition to be a thought leader in providing value-added services to customers by leveraging new technologies and adopting innovative mindsets.